Ki Made is currently working on the first connected merchandise platform called Kinetic. Connected merchandise features physical products, such as apparel and accessories, to a digital experience, such as a VIP fan portal, through the power of connective technologies.
Ki Made started as a fashion brand, but after our initial several collections, we decided to explore a business-to-business model in merchandise design.
We identified that consumers are entering an experience-driven economy, where it’s all about interaction and engagement. The music industry has always been one where artists try to create meaningful engagements with fans, and Ki is looking at innovating the merchandise space.