An industry leading storytelling incubator

Learn More

Our Story

The concept of Transmedia storytelling has shifted and changed over time. When new digital media first emerged on the scene, individuals were experimenting with the way single narratives could be delivered across different media formats and touchpoints including comics, novels, video games, films and apps, forming discrete story experiences that culminate in one larger piece. Newly empowered audiences also became part of the storytelling, by engaging and contributing in ways never possible before.

Today, the Transmedia Zone celebrates and embraces this ethos by placing an emphasis on end-to-end user experience design. We encourage our teams to think of how their various media touchpoints must contribute a sense of continuity, consistency, and wholeness all the while providing discrete experiences that are as delightful as the main event.

What is the Transmedia Zone?

Transmedia Zone General

Future of Storytelling

New Platforms for Narratives

Innovation in Journalism, Documentary & Factual Media

The Transmedia Zone is an incubator for innovation and creative experimentation in media and storytelling. With a focus on creative excellence, and emerging platforms, trends and processes, the Transmedia Zone supports exceptional projects that push the boundaries of what exists from students and industry members. We put a priority on collaborative cross-disciplinary work, with teams sharing expertise and experience as they take their, big ideas from concept to prototype to viable ventures. We welcome the dreamers, passionate innovators and adventurers and pride ourselves on our diverse community. You’re home.

Music Den

Innovation in Music and Live Entertainment

The Music Den is a hub for Toronto’s music community. The Den’s resources and programming bring together entrepreneurs, students and industry veterans in an effort to build Canada’s next great music companies. This is an exciting time for music in Toronto, and the Music Den is at the forefront of it.

Learn More

Children's Media Lab

Innovation in Children’s Programming

The Children’s Media Lab supports students, graduates and members of the children’s industry in shaping the future of children’s content in Canada. Zone members develop and incubate applications across a range of platforms including traditional media and advanced technologies such as virtual/augmented reality and artificial intelligence.

Learn More

Having a place to come to with a community of like-minded people and seeing each other progress and cross-pollinating idea legitimizes what you’re doing. Working from your bed is different that a facility that is really well equipped.

Ola Mirzoeva
Team Lead for Kariakoo

Our Values

Creative Excellence & Innovation

We value innovation in storytelling and the creative industries and seek out exceptional projects that push boundaries and could hold their own anywhere in the world.


It’s all about the story. What’s yours? Regardless of platform or format, we prioritize projects that are telling new tales, reinventing old ones, or finding new and exciting ways to share them. Storytelling is what makes us human.

Entrepreneurial Mindset

Inquisitive, inspirational, passionate, courageous and crazy. We value a mindset that isn’t afraid to try new things, to fail and get back up again. Entrepreneurs are results driven and seek to create successful outcomes for themselves, their partners and their audiences.

Audience 1st

Human centred-design. We value projects and teams whose mindset is about solving real problems for real users. We encourage teams to put themselves in their audiences’ shoes at every stage of their process, and to seek their feedback to ensure that what comes out on the other end is desirable and delightful.


We value self-starters who take initiative and want to soak up the most of an opportunity. We know that those who show up and actively participate get more out of their time in our zone.

Open Community

This is not a clique. It’s a club where all are welcome. We prioritize teams that contribute to our inclusive, open and safe community and actively and enthusiastically give of themselves to share ideas, experience, space and advice with one another. We work hard to ensure that our community is gender equitable, and that it is representative of the diverse cultural mosaic that is Canada. As a University Incubator we also value providing meaningful learning opportunities for students.

In-House Services

The Transmedia Zone at The Creative Innovation Studio provides a complete list of resources to help build your business and/or project:

  • Join a vibrant entrepreneurial community of creatives
  • 24/7 open work space
  • VR equipment and space, Micro-studios and 3D printers
  • Members-only workshops and partnership opportunities
  • Fully equipped meeting boardrooms
  • Front desk service and support
  • Mailbox service
  • Exclusive Creative Industry workshops
  • Access to a network of industry advisors, strategic advisors and professionals
  • Bookable event space


Dr. Emilia Zboralska

Kadrah Mensah
Creative Manager


Dan Speerin
Strategic Advisor


Maya McMullen
Administrative Assistant


Ellen Reade
Events Assistant

Steven Ehrlick
Music Den Director

Cormac McGee
Music Den Coordinator

Dr. Colleen Russo Johnson
Innovation in Children’s Media Lab

Kim Wilson
Innovation in Children’s Media Lab


Bradley Poulos
Management, Growth & Scaling, Operations


Meagan Byrne
Indigenous Relations, Game Design, Interactive Storytelling


Sean Schofield
Intrapreneurship, Innovation, Future of Work

Jason King
Service Design, Product Design, Business Strategy

Bre Fitzpatrick
Entrepreneur Coaching, Community Building, Funding Supports

Stefan Grambart
VR/AR, Game Design, Immersive Entertainment, Interactive Narrative‍

Tim Dolan
Marketing, UX, Value Proposition Dev, Group Facilitation

Wayne Shipley
Interactive & Game Design, Funding & Financing, Team Management

Joanne Loton
Funding Strategy, Media & Business Development, Production


Dan Pollack
IP, Media and Entertainment Law

Marty Flanagan
Content Development, Virtual Reality, Experiential Narrative


Douglas Gregory
Game Design, Game Economies, Design Documentation, Unity


Charlie Regis
UX/UI Design, Web/Mobile Apps, Fundraising, Scaling


Alex Mayhew
EiR - Digital Media, Concept Design, AR


Hector Centeno
EiR - Digital Media, Software Development, Sound Design


Ian Kelso
EiR - Entrepreneurship, Business Management, Interactive Media

Tech Advisors


Anthony Morgan
Audience Engagement


Tanya Kan
Game Media


Wilson Lin
Live Streaming


Pippa Johnstone


Aaron Labbe
Audio Engineering


David Baker
360 Film


Nicholas Fox-Gieg
Augmented Reality & Animation


Ebyan Bihi
Digital Production, Story

Ready to join the Transmedia Zone and make your idea grow?

Apply Today